Diamonds in the Data Mine

The strategies that Harrah's mainly followed to increase their customers was evidence based. The evidence based strategies that they followed was directly focused on their casino players. Instead of spending millions of dollars in flashy water fountains, or high class shows, Harrahs spends most of their money on the everyday customers. I think that the reasoning behind Harrah's strategies is unique, and very effective. The way they make every experience for their customers "personal", makes their profits truly rise. Since their main income is based upon slot machines, they focus on the people who play these slot machines, and in turn generate more income.

In stead of focusing on the high rollers, and the one time big spenders, they mainly focused on the everyday average joe. This was a good strategy because they knew that the average joe would come back, and be a regular customer. The regular customer focus made the people who mattered the most, and generated the most income, made Harrahs successful. I believe that this strategy is effective in many ways. The comfort level of the customers is necessary for their happiness, and their likeliness to spend more money.

The service that Harrahs provides is unique and effective. The employees are very personal with their customers, and they try to make every experience for the customers great. The outreach of their employers is one of the most important aspects of their success. This is one of the main business rules for success, and it is funny to see that most of all of the other casinos do not follow the same type of approach.